SEASON 01

5 founders — 5 projects — 5 goals

WHAT ARE YOU WORKING ON?

A portrait of a man with light skin, short dark hair, and facial hair, smiling slightly, wearing a white shirt and a necklace. This is Ahmed Hadjeres, founder of Product Shop, a venture studio based in Montreal.

ahmed

  • Meet Ahmed He once sold a company to Eventbrite before even finishing university. Now he runs Product Shop where ambitious ideas are engineered into real products.

    He’s building Access — reimagining how we interact with the buildings we live in, from entry to holistic experience.

    His goal this season: Translate deep tech into something people instantly understand and care about.

    We’re helping Ahmed bridge the communication gap between breakthrough tech and human understanding — and you’re invited to help shape that translation.

  • Meet Andria A former lawyer who turned her passion for interior design into Fülhaus — a company transforming inspiration into shoppable furniture packages.

    She’s building Ludwig — an interior design companion powering the next generation of furniture marketplaces.

    Her goal this season: Earn 100 testimonials from people who believe she’s built the future of online shopping.

    We’re helping Andria put Ludwig into the hands of industry experts — inviting you to help define what this experience becomes.

Person with curly hair wearing glasses and a work uniform with various patches and logos, standing against a plain wall. This is Gregory Belhumeur, founder of Beaucoup Data, a machine learning studio in Montreal.

greg

  • Meet Greg A self-described mad scientist and co-founder of Beaucoup Data where he thrives on weird-good side quests at the edge of big data and big ideas.

    He’e building SQ100 — his 100th side quest, rethinking how people discover local fashion.

    His goal this season: Validate the concept and build a working prototype.

    We’re helping Greg pressure-test the idea — connecting him with early adopters and signals that determine whether to double down or walk away.

  • Meet Jessen An engineer who turns chaotic creativity into scalable systems. He co-founded Shadow Inc to rethink how agencies operate in an AI-native world.

    He’s building AI infrastructure for marketing and communications agencies.

    His goal this season: Lay the foundation for what could become the world’s first autonomous (elite) agency.

    We’re helping Jessen test what parts of agency craft remain human — and which can be elevated or automated to intelligently scale capacity.

A young man with curly hair and glasses looking at the camera, in an indoor setting with a painting or mural in the background. This is Rafael Prates, founder of Mato, a discovery app.

rafa

A woman with long wavy hair, wearing earrings and a sweater, smiling at the camera indoors. This is Andria Pragelas, founder of Fulhaus and the creator or Ludwig, an interior design platform and marketplace.

andria

Profile of a young man with curly hair looking to the right, wearing a black shirt, against a plain background. This is Jessen Gibbs, founder of Shadow Inc, an AI-powered infrastructure company.

jessen

  • Meet Rafa Raised in his family’s art gallery to later run one of Europe’s largest silk-screen studios. Now he’s building a consumer app with the Eleven Yellow collective.

    He’s building MATO — curating the coolest things happening around you.

    His goal this season: Reach 10,000 real users through organic growth, not paid hype.

    We’re helping Rafa test growth hacking strategies to uncover what truly drives organic traction, so you can apply the same tactics to your own projects.

building in isolation sucks

A young man sitting on a cushioned armchair, smiling and holding a remote control in his hand, in a cozy indoor setting. This is 'Joe Tribbiani' from the show, Friends.

Join the creative process.

DISCORD
EVENTS

Find your Chandler.

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What are you obsessively working on—or thinking about. If it’s a fit, we’ll invite you onto our pre-season podcast.

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